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Morrissey needs a Coca-Cola Blāk
Tuesday, March 21, 2006
While reading this article (Hey, Marlowe is an interesting guy!), I had the latest Morrissey album streaming over the Internets. Thanks to Myspace, you can listen to it all here.

I'm not impressed. Maybe I should actually listen to it more closely, but on a cursory level it fails to intrigue me. I think the first single, "You Have Killed Me" is classic Morrissey and will stand up through time, and I really like the horns at the end of "I Just Want to See the Boy Happy." However, the album sounds really overproduced, a little too slick, a little too mature. Morrissey's previous album, You Are the Quarry, had an immediacy about it that this new album lacks. You Are the Quarry seemed to be Morrissey's trump card, proving to the world that he's still in the game. And now that he has our attention, he doesn't go for the kill. He bluffs; he hedges his bets; he plays it safe.

In other news (I keep saying that), let me present to you a new Coca-Cola product: Coca-Cola Blāk.



From the press release:
"ATLANTA, March 15, 2006 – Coca-Cola North America today announced the introduction of its innovative carbonated fusion beverage, Coca-Cola Blak, to the United States on April 3rd.

"Coca-Cola Blak is a sophisticated, premium blend of Coca-Cola, natural flavors and coffee essence. The effervescence and rich flavor of Coca-Cola Blak provide the perfect pick-me-up for people looking for new ways to stay refreshed any time of the day or night.

"'Coca-Cola Blak is a uniquely invigorating beverage that is full-bodied in flavor and as refreshing as you expect Coca-Cola to be,' said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America. 'There is no other beverage available today quite like Coca-Cola Blak. Imagine the refreshing taste of an ice-cold Coca-Cola that finishes with a rich essence of coffee. Only Coca-Cola can deliver that distinct combination of flavors.'

"For its U.S. launch, Coca-Cola Blak has been specially formulated to appeal to American tastes and will have a unique logo treatment and packaging as well. Designed to appeal to adult consumers looking for an indulgent and revitalizing alternative to other beverages, Coca-Cola Blak is a mid-calorie beverage with only 45 calories per 8-ounce bottle. It is packaged in a resealable version of Coca-Cola’s signature 8-ounce glass contour bottle enveloped in sophisticated and stylish graphics. It will be available at supermarkets and convenience retail locations nationwide beginning April 3rd, both in individual bottles and four-packs."

Come on...do you really need more caffeine in your Coca-Cola or your coffee?
posted by pimplomat @ 3:07 PM  
2 Comments:
  • At Wednesday, 22 March, 2006, Anonymous Anonymous said…

    Caffeine is my only vice (kind of). Why would I do something silly like turn an extra does of it down?

    Cari

     
  • At Wednesday, 22 March, 2006, Blogger goodaudra said…

    OH GAWD! All those song titles make me want to pull out my all black pant and turtleneck set and accompanying mod boy glasses. Oh yeah, and KILL MYSELF! "Morrissey, babes, seriously, you reallly need to get over that girl in a coma." - copyright Audrey V.

     
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